The Wooed Way

Soulful, honest, and deeply connected.
The Wooed is more than a brand; it’s a way of remembering. A return to feminine wisdom, to Earth, and to self.
We recently connected with Tika, founder of The Wooed, to delve into the magic behind her beautiful creations and the life philosophies that inspire them. From her journey through burnout to the grounding rituals that now shape her days, Tika shares the story behind the Seize the Day capsules her intuitive approach to herbalism, and the values that guide her work and way of living.
Brew a tea and settle into this slow, thoughtful space with us. There’s so much wisdom to soak up here.

W: Throughout my life I’ve watched a number of people I love go through the mainstream medical system, only to end up more sick and disempowered than ever. When I was studying herbalism, I read a book on Traditional Chinese Medicine titled “Between Heaven and Earth” that cracked my mind open. In the book they describe how TCM views the body as a garden, a richly interwoven biome of life, to be tended and cared for, so it may evolve into the abundant ecosystem it’s innately designed to be. In Modern medicine, the body is viewed as a machine, a reductive approach that breaks the body down into seperate parts, and describes disease as the malfunctioning of a specific part that needs repair or replacement.

I could see how this ‘mechanical’ way of approaching health was missing such an important piece, leading to more illness and disconnection in so many people around me. 

Ultimately, the main Catalyst for THE WOOED was a desire to empower people, particularly women, to feel confident in making more intuitive decisions with their health. We’ve lived in a patriarchy society for thousands of years that has seeked to extinguish women’s sovereignty in so many ways… To me, THE WOOED represents a return and embodiment of this feminine wisdom. I believe there is no healer more powerful than our individual selves. When we tune into our intuition and connect with the natural world around us, the answers we seek are usually very clear.

W: In 2019, I reached the peak of my burnout, which was an accumulation of decades of conscious and unconscious stress. I was working a demanding job and not prioritising rest. From that came a multitude of symptoms — hormonal imbalances, irregular cycle, skin breakouts, brain fog, fatigue — all the classic symptoms associated with burnout. It got to a point where I realised that the work I was doing wasn’t actually making me happy. In fact, it was making me sick.

So I knew, at that moment, that I needed to make a change in my life because my health was — and still is — the most important thing to me. I left my job and took some time off work to rest and heal. During that time, I went deep into Homeopathy, Herbalism, TCM Ayurveda, working with practitioners and studying these traditional medicine systems myself. That was the journey that led me to herbalism and eventually to discovering the combination of herbs that have now become our Seize the Day capsules.